MoneyHero names new group head of marketing

Personal finance and digital insurance aggregation and comparison platform MoneyHero has appointed Liru Chan (pictured) as its new group head of marketing. 

Chan will be based at the company's headquarters in Singapore and will be responsible for leading consumer marketing and brand development across MoneyHero's portfolio and operating regions. 

Additionally, Chan will add value to the company's broader sales and customer engagement functions. 

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“I am thrilled to join MoneyHero at such an exciting time in the company’s history, as well as to join such an incredible team of driven, like-minded individuals,” said Chan.

"I am proud to represent MoneyHero’s mission to empower consumers across greater Southeast Asia to take better control of their personal finance decisions, and I look forward to helping take this purpose-driven business to the next level.”

Chan joins MoneyHero from Google, where she served as the tech giant's head of growth (owned user experience). At Google, Chan oversaw strategy and growth for owned direct acquisition and sales enablement. 

Prior to Google, Chan held senior roles with Visa, where she was head of marketing (Singapore,) was director of international consumer marketing at Paypal and a senior director at Edelman. 

In tandem, MoneyHero has appointed Francois Picard (pictured below) as its new group head of operations.

As MoneyHero's new group head of operations, Picard is responsible for scaling and improving the company’s enterprise-wide operations to better-support MoneyHero’s next chapter of growth as a public company.

Picard joins MoneyHero from ShopBack, where he served as vice president of operations since 2017. In this role, Picard oversaw the successful development of ShopBack’s operational systems and customer service functions, overseeing more than 130 team members and scaling the platform against a growth strategy that stretched across 11 markets.

Prior to ShopBack, Picard held senior roles with Honestbee and Schneider Electric.

“It is an honour and privilege to serve as MoneyHero’s new group head of operations," said Picard.

"This curated platform will play a major role in shaping the future of the digital economy in greater Southeast Asia, and I am excited to be a valuable part of this journey," he added. 

“To build and support a world-class organisation, you need to attract and hire the best talent. The addition of Chan and Picard is reflective of MoneyHero’s consistent ability to do this, which is a critical component of our success and further differentiates us from our peers," said Rohith Murthy, chief executive officer of MoneyHero.

"With Chan spearheading our marketing strategies and Picard optimising our operations, we have strengthened two key departments with seasoned executives who will enable us to execute on our aggressive growth plans and drive shareholder value more effectively.”

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