Market research agency YouGov has released the results of its annual BrandIndex Buzz list for Hong Kong, with Moneyback being ranked in first place.
The rankings are based on compiling a year’s worth of data from YouGov’s BrandIndex. The system is fed daily readings as to public’s perceptions. Positive and negative responses regarding individual brands are collated to measure positive or negative buzz.
This years top 10 sees a markedly positive reception towards rewards programmes with Moneyback being joined on the list by Asia Miles in third place and HSBC’s Red Hot Reward of Your Choice in eighth.
Ervin Ha, Head of Data Products commented: ‘’When it comes to what brands Hong Kongers are hearing about, rewards programmes are doing well. Moneyback heads this year’s top ten, reflecting their efforts to get people to notice them. It’s clear that Hong Kongers love a good deal, whether that is collecting air miles or getting cashback”.
Another notable presence is digital brands, as Whatsapp, Google, and YouTube take second, sixth, and 10th respectively. A medley of other types; VISA (fourth), Uniqlo (fith), Nike, and Octopus (ninth), fill out the rest of the pack.
YouGov also revealed its most improved list – which shows brands who have taken a massive upwards surge in positive buzz – with AIA, i-cable, and Lancome taking the top three places.