Molson creates beer inspired pride [GALLERY]

Beer brand Molson Canadian has placed brightly red refrigerators full of Molson Canadian beer across Europe, which can only be opened by scanning a Canadian passport.Working with its agency Rethink, the reaction of the crowds has been filmed and broadcast as TV commercials and online which have been seen by more than a million people."Molson Canadian is all about pride," Aaron Starkman, creative director at Rethink in Vancouver, told The Globe and Mail."After the success of ‘The Canadians,' we took a look at things and it just felt so right, especially approaching Canada Day."Watch the commercial here.[gallery ids="17416,17418,17420,17422,17423,17421"]