MOI Global names SVP and MD of Asia Pacific

Creative B2B agency MOI Global has promoted regional director of APAC, Jonathan Seto, to senior vice president and managing director, APAC. In his newly created role, Seto (pictured) will be responsible for the agency's continued growth, as well as strengthening the agency's market position in the APAC region. He will report directly to group CEO, Matthew Stevens.

Seto is currently overseeing 30 individuals and targets to expand the team to 45 by the end of the year. In a statement to Marketing, he said his vision for the agency is to continue focusing on data and user experience to drive innovation. He also aims to scale the agency to newer heights by focusing on people, adding that although MOI Global is a B2B agency, it is in the business of people, where its clients and team are vital to the agency's success.

"We’ve achieved plenty in a short time and continuously smashed our goals, so I’m excited for the future and what our talented rock stars will deliver together," Seto said. In a previous statement to Marketing, Seto said 2020 will be a very exciting year for MOI Global APAC as it sees more brands shifting their focus towards the region. He added that it would be crucial to stay ahead of this shift in focus.

Seto joined MOI Global in 2016 as an account manager and proceeded to take on bigger roles such as senior account manager, account director, and client director. According to his LinkedIn, he also worked in various agencies such as client director at MMSBT, the sister agency of MOI Global; senior producer at George P. Johnson; and assistant manager for event management services at Freeman APAC.

With "Turning Heads" as its vision, MOI Global's theme for 2020 is said to be “Expect the Unexpected!”. The agency currently has offices in Singapore, London, New York City, Munich, Dubai, and Sydney. MOI Global works with brands such as Google Cloud, Facebook, Grab, and Oracle.

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