Government bodies have taken the issue of bad briefs seriously after images of one brief by a local school emerged asking for “Unlimited Changes” on its creative design.
Since then, the Ministry of Finance has put out a statement saying it has looked into the matter and agreed that it is unfair to expect the suppliers to agree to unlimited changes.
“MOF will issue a circular to remind all government agencies of standing procurement principles, which includes ensuring that all procurement specifications are reasonable and fair,” read the statement.
Meanwhile, the Ministry of Education also agreed that the number of iterations should be reasonable and cannot be unlimited. Since then this specification has been removed from the school’s Invitation-to-Quote (ITQ).
The DesignSingapore Council is also now working with MOF to advise government agencies on the guideline of best practices for government procurement of design services.
NTUC's online creative community, the U Creative too has expressed its opinion on the issue. On its Facebook page, the organisation said it would like to call upon buyers of creative services to educate themselves on writing better briefs.
NTUC U Creative said it would like to take the first step by organising a learning session on the topic.
“We believe most such cases arise from a lack of understanding and proper training on what constitutes a fair creative services procurement brief. An effective and fair brief should be mindful of both the client expectations and the creative effort to meet such expectations. As part of the creative and media community, U Creative acknowledges that this is a gap that needs to be addressed,” said the post.
Vivek Kumar, director, U Creative & U Future Leaders, NTUC also told Marketing that today many creative professionals face challenges of vague requirements and terms and this is "an ill-informed practice" that seems to be pervasive in both public and private sectors.
NTUC also encouraged the creative community to recommend clients and other industry partners to attend this and other such sessions.
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The recent case of ‘UNLIMITED CHANGES’ has indeed brought out good discussion. Many creative professionals face these...