Moët Hennessy Diageo MY names brand lead for cognac brands

Moët Hennessy Diageo Malaysia (MHDM) has named Hemanth Jayaraman (pictured) brand lead to oversee the marketing and commercial aspect of the Hennessy VS and Hennessy VSOP brand.  Jayaraman previously worked at MHDM for about five years, first as brand manager for Johnnie Walker in Malaysia and then head of marketing for Diageo in Jakarta, according to his LinkedIn.

His most recent role before returning to MHDM was Tropicana activation lead, Asia Pacific at PepsiCo, and prior to that was the marketing and commercial manager for Lipton covering Malaysia, Singapore, and Mongolia, according to his LinkedIn. He also has experience in Malaysia’s adland, having worked at Leo Burnett as brand integration executive for about two years.

"I am excited to be part of this team that is young, dedicated and inspired to make a difference. One of my key learnings in all my previous roles, is that a brand plan must be built keeping the consumers in mind," he said. He added that there are things that every brand manifesto must deliver and that is something that MHDM must adhere to.

For a brand to be successful, the manifesto of the brand should be clearly and simply translated to consumer language to ensure we connect emotionally and relevantly to our consumers.

Jayaraman also said he has always believed that long-term sustainable brand loyalty comes from delivering what the consumers seek at every moment in their lives and being relevant at each of those milestones. "Brand needs to continue to revolution and evolve in order to deliver this promise," he explained.