Mobext Singapore appoints GM

Mobext, the mobile marketing arm of Havas Media Group, has appointed Kat van Zutphen as general manager for Singapore. Zutphen (pictured) will be responsible for managing the Mobext Singapore operations with a special focus on developing the mobile product across paid, owned and earned media. She will work closely with the offline and specialist digital teams at Havas Media Group Singapore.

Zutphen has over 20 years of experience in the mobile industry. She has spent the past several years working with international businesses and clients to devise ​​ digital channels for making financial services accessible to people not served by conventional banks. Zutphen also successfully ran a team that planned and built a mobile operator in Brazil.

She has also worked with Grameen Foundation’s Technology Centre to develop and implement need-based technology across Asia and Africa to empower the bottom of the pyramid, while partnering with micro-finance institutions, international development organisations and​ non-governmental organisations (NGOs).

Gautam Dutt, managing director of digital services, Havas Media Group Singapore said: “Mobile is emerging as an integral part of the marketing mix and we are seeing a good traction for Mobext’s offering in Singapore. Zutphen with her deep experience in telecom industry and an impressive understanding of mobile space is well placed to take Mobext forward.”

She will be reporting to Dutt in the new role.