Mitsubishi Electric has launched a new branding campaign for its air conditioning and ventilation systems, featuring a new TVC.
The new campaign – “Hong Kong, Our Home” – has been created by Dentsu Hong Kong. The TVC displays the diverse lifestyles of Hongkongers, yet tightly connected by the air they share.
Featuring PMQ as a key location that operates on the Mitsubishi Electric air conditioning and ventilation systems, it highlights how the brand enables everyone in the city to enjoy freshness through its systems.
Rick Kwan, executive creative director of Dentsu Hong Kong, said: “Mitsubishi Electric has provided Hong Kong with advanced and energy-efficient electronic and electrical equipment that many people may not be aware of. We wanted to tell a unique story about how their air conditioning and ventilation systems provide comfort and freshness for diverse people and their ideas.”
Mitsubishi Electric has been in Hong Kong for more than 50 years, providing a wide range of products and equipment from household to infrastructure. The campaign also aims to remind Hong Kong people of the brand’s continued commitment to support the city’s progress through its air conditioning and ventilation systems.
“Hong Kong is our home, and we hope the TVC can create resonance with Hong Kong people. Mitsubishi Electric will strive to provide a better home and better life for everyone through our high-quality products,” said Danny Yau, director and general manager of Mitsubishi Electric Hong Kong.
Creative agency Dentsu Hong Kong
General manager Popo Hu
Executive creative director Rick Kwan
Associate creative director Chester Tang
Associate creative director Sky Lo
Senior digital art director Sui Tsui
Strategic planning director Adrian Tan
Director of client services Daniel Chan
Associate account director Wayne Liu
TV director Nick Lim
Media agency Carat Hong Kong