Two of the largest digital platforms and networks for traditional kiosks empowerment, Mitra Bukalapak and GrabKios, are partnering up for provisioning and distribution of digital products in more than five million Mitra Bukalapak’s traditional kiosks and agents located throughout Indonesia.
Through this collaboration, GrabKios will provide digital products on the Mitra Bukalapak platform which can be sold by kiosk owners and agents to their customers to continue earning income amidst the pandemic. Collaboration between Mitra Bukalapak and GrabKios is expected to empower warung kiosk owners whose income is affected during the implementation of Large Scale Social Restrictions (PSBB) in several regions.
Teddy Oetomo, chief strategy officer Bukalapak, said, "Strengthening economy at kiosk level has a fairly extensive ripple effect. Warung’s presence in the society are deemed essential to help fulfill the needs of the local residence, while the revenue generated would be used to meet their own family’s basic necessities. At the same time, stabilising the economy at micro-level also means contributing to the country's economic resilience. So, increasing their productivity and wellbeing can go a long way."
Agung Nugroho, head of GrabKios, stated, "Traditional kiosks are the lifeblood of Indonesia’s economy and have an important role in the Indonesian society. We can easily find traditional kiosks anywhere, even almost on every street corner in urban to rural areas. We know that many of these traditional kiosks are struggling as a result of the pandemic, at the same time we have seen the dependencies on digital services grow as more people stay at home. Through this partnership, we hope to help bolster the incomes of these traditional kiosks by enabling them to serve the digital needs of their customers.”
During this pandemic, president Joko Widodo called on all elements (including government agencies, businesses, organizations, non-profits, and individuals) to utilize all resources that we have to survive. Efforts to restore the Indonesian economy are not solely the responsibility of the Government, but also of all the people
Benefits from such collaboration by digital platforms can directly impact micro businesses, given their strategic roles as conveyed by the Indonesian Minister of Cooperatives and SMEs Teten Masduki. He explained that he would prioritize the MSME sector, which had contributed to 60% of Indonesia's Gross Domestic Product (GDP) and absorbed labor up to 70% of the workforce. Apart from that, 99% of businesses in Indonesia are MSMEs, of which 89 percent are at the micro level.