Mirum Hong Kong makes three senior hires

Michael Li, Tony Cheung and Justin Foo have joined Mirum Hong Kong as the agency bolsters its senior management team.Li (pictured left) has been hired as the agency’s project director. He has more than 20 years of digital experience and prior to joining Mirum, Li was a project director at Isobar where he spent the past decade working on its digital projects.Before joining Mirum, Cheung (pictured centre) was the strategy director for Desato Asia Limited, where he worked with clients such as the American Medical Association, Gildan and Lane Crawford for their digital ventures.Foo (pictured right) has been appointed as Mirum’s strategic business director and brings more than a decade of digital experience from across the region having previously worked for Leo Burnett and DDB Group.The trio are expected to accelerate Mirum’s regional business development with the agency already enjoying recent new client wins such as Fendi, Prudential and Towngas.Win Mak, Mirum Hong Kong CEO said, “We’re very pleased to welcome Michael, Tony and Justin to Mirum. They are tremendous additions who bring an impressive wealth of experience and will assist us greatly as we continue to evolve and expand throughout the region.”