Mirum Hong Kong announces hires to its technical and data team

Mirum has strengthened its technical and data offerings with the additions of Derek Lo (right) as technical lead and Samson Poon as data analyst.Lo joins Mirum after spending five years with Desato Asia Limited as manager of technology, he previously worked with clients such as American Medical Association, Harman and Lane Crawford.Poon has been hired to enhance Mirum’s data analytics arm with his focus on marketing analytics and consumer research. He brings over seven years of experience in the field of strategy and analytics having worked with clients including Galaxy Macau, LVMH and L’Oréal Group during his time at both Golin and Scoop.The new hires come after Mirum launched the Towngas Mia Cucina website and gained wins with Wheelock Properties and BMW.“We’re excited to welcome Derek and Samson to the team. Their experience and know-how will greatly improve our digital transformation services to new and existing clients, especially given the importance and need for data analytics and enterprise e-commerce consulting,” said Mirum Hong Kong CEO Win Mak.