MIRROR's Keung To fans reportedly spend over HK$100,000 on OOH bus ad spaces

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Boy band MIRROR continues to sweep Hong Kong brands off their feet with the slew of ads featuring them plastered across online, TVC and OOH channels. But it seems that fans too, are contributing to ad dollars spent on behalf of the band.

Recently, fans of Keung To, one of the most popular members of MIRROR, reportedly spent over HK$100,000 to place ads on two buses just to celebrate Keung's TV episode in Taiwan. According to TOPick, some Keung's fans spent more than HK$100,000 to place ads on every corner of two buses celebrating the debut of TV episode Sometimes When We Touch.

On the Instagram accounts of Citybus and First Bus, the companies showcased several photos of two buses operating on the 2A and 106 routes. "To all Keung's fans, from Monday evening onwards, the bus with his ads and stickers will travel around the Hong Kong Island. The Keung To fan club will arrange two buses on the Hong Kong Island side to echo the scenes in the TV episode. Every fan should take selfie with the bus... but please take care of your own safety!" the post wrote.

Building up the hype further, the bus companies even rolled out a video showcasing the preparation of the Keung To-themed bus with almost every corner in the interiors boasting his face. At the time of writing, the video had gotten more than 7,000 views.

MIRROR's popularity in Hong Kong is unrivalled. On 7 July, fans of Anson Lo's fans (another member of MIRROR), placed an ad on a giant billboard near the Tsim Sha Tsui Star Ferry Pier to celebrate his birthday. It became a popular destination for Lo's fans. After the ad made its mark, McDonald's Hong Kong even rented the space to launch an ad with Lo, showcasing a collaboration with him to promote the new Strawberry Frappe. A report from HK01 said fans of MIRROR member Edan Lui also placed ads on bus shelters to celebrate his new song in July too.

Coincidentally, Keung To, Anson Lo and Edan Lui are all featured in a McDonald's Hong Kong ad. In the short movie shot by director, Yuen Kim-wai, Keung To, Anson Lo and Edan Lui competed with each other for the lead role in a basketball drama. Keung eventually won the heart of the director and became the main character of the drama, as he possessed better skills with swift moves on the basketball court.

McDonald's Hong Kong associates Keung's skills with its app mobile order and payment features, which allow customers to order, pay and take in just a short period of time with convenience. McDonald's Hong Kong said the short film and its trailer were a hit with consumers with more than 1.5 million views since launch. The campaign will run for the duration of the value offer period which will end early next month.

Power up your PR and communications efforts today with MARKETING-INTERACTIVE's PR Asia Week on 1 and 2 December. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!