Mira Place partners with 1O1O to launch e-PARKING

Mira Place has collaborated with HKT’s 1O1O to launch “e-PARKING” service in its app for the shopping mall, aimed to improve customers’ visiting experience.

“e-PARKING” simplifies the parking process by applying Internet of Things (IoT) technology. Phase 1 of “e-PARKING” will be launched this month with functions and services features including member-drivers can make parking reservations and charging facility (such as wheelchair/pram) reservations through the Mira Place app.

“e-PARKING” can also arrange the most suitable parking space for different car models and display real-time parking information such as parking hours and accumulated parking fees.

In addition, “e-PARKING” has adopted a hybrid approach supported by 1O1O integrating Narrow Band-Internet of Things (NB-IoT) with Wi-Fi to accurately navigate member-drivers to their reserved parking spaces from on the road to inside the car park. The navigation includes both visual and vocal direction.

Tom Chan, managing director, commercial group, HKT, said  with HKT’s fixed-lines services and 1O1O mobile networks, the real-time data collected will help Mira Place increase operation efficiency while bringing cutting-edge technology to provide a new parking experience for drivers. “This further improves the interaction between Mira Place and its customers, thus achieving digital transformation,” said Chan.

It is Hong Kong’s first e-parking service for shopping mall, said Clement Wu, head of asset management, Miramar Group. “Mira Place is dedicated to transcending customers’ leisure, dining and shopping experiences. We deeply believe that this innovative and thoughtful service can offer our customers and members more convenient and stress-free parking experience,” said Wu.

According to the statement, in the next phase, “e-PARKING” will introduce a touchless operation for the entire parking experience in Mira Place. There will be no need to use Octopus card at the carpark entrance while all the payment including online reservation fee and parking fee can be settled via online payment in Mira Place App. In addition, free parking redemption will be also available by using Mira Place app member points.

As part of the promotion effort, Mira Place will roll out special offers including waiving the spending requirements to activate Mira Place membership account, and selected 1O1O corporate employee customers will receive 800 welcoming gift points upon activating their membership account with 1-hour free parking for the first time reserving a parking space via the Mira Place App.