Ministry of Manpower (MOM) has called a digital pitch looking for agencies to help raise awareness of the ministry of manpower’s platforms.
Through this digital outreach campaign, MOM hopes to garner more awareness for digital platforms to better reach out to more relevant local stakeholders and partners. These include the likes of employers, tertiary students, employees and general public in Singapore.
According to the tender document seen by Marketing, the agency is required to develop and deliver a six-month online media schedule for managed placement advertisements that utilises targeted online display advertising. The strategy also needs to include search engine marketing and optimisation (include Google Adwords), Facebook advertising (including sponsored posts), YouTube advertising, YouTube optimisation, mobile marketing and other social media advertising.
The agency will also have to raise the awareness level, improve the reach and increase the number of visits to these sites: Singapore Ministry of Manpower Facebook Page; Workwise Microsite; Manpower Blog; Ministry of Manpower YouTube Channel; Ministry of Manpower Twitter Page and #MOMchats which is part of MOM’s public engagement session where Singaporeans are given the opportunity to discuss MOM-related issues.
A MOM spokesperson told Marketing that the MOM regularly reviews its online communication platforms to increase their effectiveness.