Addiction Advertising has won the business for Ministry of Health’s (MOH) campaign for CHAS (Community Healthcare Assist Scheme).
The campaign is by MOH under the care of Agency for Integrated Care to announce the government’s latest changes to its healthcare schemes.
According to a MOH press release, more Singaporeans are set to benefit from this initiative, where all Singaporeans in lower and middle-income households will gain access to subsidised medical and dental care at over 800 private clinics. MOH has also updated the income and property Annual Value criteria for CHAS.
The agency was the incumbent agency for CHAS’ first campaign and the account worth is approximately SG$1.2 million.
This is a nation-wide campaign on above-the-line and below-the-line media mediums.
The agency is still in the midst of fine-tuning the campaign, which will feature local actress Chen Li Ping as spokesperson and the TVC will feature local film maker Royston Tan.
The duration of the account will run till March 2014.