Mindshare wins United International Pictures media account

Mindshare, the global media agency network part of WPP, has won the United International Pictures (UIP) media account following a three-way pitch.

UIP is jointly owned by Paramount and Universal and, with its network of offices and licensees, has a presence in almost 100 territories around the world. The pitch saw Mindshare compete with IPG Mediabrand and the incumbent Maxus. Mindshare’s contract kicks off in January 2015 and covers strategy, planning, buying and analytics across all media.

‘Considering Mindshare has no background in the entertainment industry, the team presented innovative ideas and demonstrated a balance in the kind of media to be used,’ Ms. Katrina Colobong, Marketing Manager for UIP commented.

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‘The United International Pictures win is extra-special as it adds the ‘Entertainment Sector’ to our repertoire. With Popcorn (Conagra Foods), and Sodas (PepsiCo) in our client portfolio, we can now offer a complete movie experience! We believe our winning edge was our non-conformist approach founded in our original thinking. We are proud of this win and enthused to partner UIP to engage consumers with their schedule of exciting new movies releases,’ Sunitha Gopalakrishnan, CEO Mindshare Philippines said.