Mindshare has made several key changes to its senior management team as Charmaine Deng takes on a senior management role working alongside Nick Seckold, CEO, Mindshare Singapore.
Deng (pictured) was last director and in her new role is executive director, according to her LinkedIn. She is tasked to drive a number of critical commercial initiatives and will support Seckold in management-focused roles.
Over the course of her 16-year career, Deng has been leading the Yum account in MindShare.
The agency has also hired Ivan Wong and Eileen Lai to lead the agency’s key accounts.
Lai has an extensive background in media communications having worked in a number of media agencies and client marketing roles during her 15-year career. She replaces Veneeta Ranjan, associate director, who is moving to a regional role within the agency. Ranjan has been promoted to take on the role of brand leader – global category planning.
Lai will manage the teams that work on GSK, Yum, F&N, Ferrero and Legoland. She worked at Mindshare’s Sydney office for two years where she gained valuable experience working across a diverse range of clients including American Express, Kimberly-Clark, Lenovo and Kellogg’s.
Wong will be managing the team responsible for Unilever, Rolex, Pepsi and Prudential. Ivan has a great understanding of the dynamism of Singapore and is well positioned to lead his clients through the ever changing landscape after spending time working on brands such as Microsoft, J&J, DBS and AIA to name a few. He replaces Regina Lim,business director who left the agency for personal reasons
Nick Seckold, Mindshare Singapore CEO, said, “I’m also really pleased that Deng has agreed to work alongside me in a management-focused role, as her experience in this market is second to none. Over the course of her 16-year career, she has continually delivered outstanding work and has been a driving force behind our clients’ business.”