Mindshare Malaysia replaces MD Varun Channa with Cindy Chia

Mindshare Malaysia has announced a change in its leadership team.

The current managing director, Varun Channa has announced his decision to leave the agency and is currently serving out his notice period.

Cindy Chia (pictured right), who had been promoted to general manager in December 2015 has now been appointed as the new managing director of Mindshare Malaysia with immediate effect. Chia has been with the agency since 1999 and has worked on many of their key global accounts over the years, such as Nestle, HSBC, GSK and Chanel.

Simultaneously, Dheeraj Raina (pictured left), who joined Mindshare as head of strategy in 2014 and who has been instrumental in several of their subsequent new business wins, including Pizza Hut, Digi, Nippon Paints and Malaysia Airlines, is being promoted to general manager. Raina will now take on responsibilities related to product and new business development, in addition to his strategic planning role.

GroupM Malaysia CEO Girish Menon said: “Channa has put together a world class management team at Mindshare. We have a blend of home-grown talent like Chia, talent imported from our network like Raina, senior leadership from the marketing world like Michelle Nunis who runs our Nestle business and digital performance specialists like Scott Minteer who joined us from Agoda."

He added Channa set up the Loop Room in early 2015 to enable real-time data-driven marketing for clients and had a 100% success rate with new business, leading to an all-time high market share of 26.1% for Mindshare.

Chia said: “I am honored to be leading Malaysia’s largest agency. This is my home and I have seen Mindshare go from strength to strength over the years, under a series of strong leaders. I would like to thank Varun for mentoring me over the past 18 months in preparation for this responsibility. I wholeheartedly commit myself to taking the agency to even greater heights, supported by the amazing talent and products we have.”