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Mindshare bolsters leadership team with senior hires

Mindshare Malaysia has strengthened its leadership team with the appointment of Anisha Iyer (pictured second from right) as partner, digital, Southeast Asia, Allison Chin (pictured second from left) and Deboo Mohanty (pictured right) as senior partner and Andrea Tenner (pictured left) as partner.

In her new role, Iyer will enhance the agency’s digital product, innovation and delivery, including a special focus on strengthening Mindshare Future Adaptive Specialist Team (FAST). She was previously with Mindshare India for over 11 years, where she led digital strategy across core task definition, insights and analysis, and content and innovations, leading up to execution excellence principles.

Chin will focus on leading agency process optimisation, championing trading, building gold standard practices and excellence in implementation and buying. She has over 27 years of experience in the WPP network in Malaysia, and was previously the head of trading at GroupM Malaysia. Teener and Mohanty will both lead some of Mindshare’s largest businesses, oversee planning excellence, extract the best of Mindshare products and tools to deliver clients with the best results. Both 20 years of experience each in managing a wide array of clients and categorise in multiple Asia markets.

“As we continue this journey to deliver excellence in adaptive marketing to our clients, I am incredibly excited to have Iyer, Chin, Tenner and Mohanty on board as each member of this executive leadership team brings a unique strength and diverse experience to the table. With this strong leadership line up, we are all geared-up to take on 2018,” Cindy Chia, MD, Mindshare Malaysia, said.

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