Mindshare has appointed Winnie Lyn, former media integration director of L'Oréal Taiwan, as managing director of Mindshare Taiwan, effective August 1.
The appointment will see Lyn lead the agency's Taiwan operations and work alongside its clients and leadership team, to develop the agency's adaptive marketing agenda (where collected data is used to drive and mold the marketing agenda).
"Technology has had a deep impact on the way consumers connect across media. Therefore the way media has to be planned and bought must change radically as the line between what's digital and what's traditional continues to blur." said Ashutosh Srivastava, chairman of Mindshare APAC, adding that Lyn's mandate is to effectively manage this change for Mindshare Taiwan and continue to build the brand's reputation.
"Critical to making this succeed is understanding and integrating how brands manage their paid, owned and earned media with Mindshare's newly rolled out adaptive marketing approach."
Prior to joining Mindshare, Lyn spent 12 years on the client side for some of the world's biggest brands including L'Oréal, Heineken, Nestlé and Pillsbury. She also spent several years at MEC, GroupM's sister agency, where she was Executive Deputy GM for their Taiwan operations.
Commenting on the appointment, Lyn said: "My number one priority is to leverage Mindshare's local and global expertise to deliver the best possible solutions to our clients. As a former client for a number of organisations I know first hand what I would like from my lead communications agency, and we at Mindshare will strive to achieve that vision."