Nestle beverage brand Milo has partnered with the Department of Education (DepEd) to consolidate its new and existing sports programs under one umbrella campaign called the “One Child, One Sport.”
Milo and DepEd is planning to inspire 15 million schoolchildren aged 7 and above to have more active lifestyles and become healthy champions by 2017 with sports and proper nutrition. It will be implemented in ongoing and new sports programs in public schools in the country.
The Food and Nutrition Research Institute (FNRI) found in a 2011 report that children are becoming less engaged in physical activities due to the prevalence of interactive technology. Compounding the problem are households now with less time to prepare healthy meals caused by demanding work and other factors.
“We are working closely with DepEd to raise awareness about the value of physical education and sports in bringing a wealth of physical and mental benefits and teaching life values that prepare schoolchildren for a successful adulthood,” says Nestle Philippines Beverages business executive manager Sherilla Bayona.