Millie Bobby Brown and Patrick Mahomes 'stop for nothing' in new Essentia Water campaign

Ionised alkaline water brand Essentia Water has launched a new campaign featuring Emmy-nominated actor and producer Millie Bobby Brown, alongside World Champion Quarterback Patrick Mahomes. 

The new campaign is aimed at highlighting how the product fuels one's strength to pursue their goals and be relentlessly themselves, showcasing the unwavering desire to “Stop for Nothing”.

According to a statement, the brand said that it selected its partners based on one single principle: whether they possess a relentless drive to constantly improve their skills and “stop for nothing” in pursuit of their goals.

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Brown is known for her breakout roles in various critically acclaimed series and movies, such as Netflix’s science fiction show Stranger Things, Godzilla vs. Kong and Enola Holmes. She is also the creator of her own clean beauty and skincare line and a skilled producer.

On the other hand, Mahomes is an American football quarterback for the Kansas City Chiefs of the National Football League. He is also a long-time ambassador of Essentia, and the only quarterback in history to throw for over 5,000 yards in a single season in both college and the professional league. 

In the campaign, Brown is seen challenging the roles offered to her and breaking boundaries, highlighting how she juggles her many roles - both on and off the screen - by taking a moment to hydrate and unwind. The video on the brand’s YouTube channel has garnered 32,000 views in 15 hours since the launch of the campaign. 

"My hope through this campaign is to help my fans feel empowered to pursue their passions, fearlessly and unapologetically. Whether I'm growing my skincare brand or planning for my next film, 'Stop for Nothing' reminds me that I have the power to forge my own path in any endeavor," said Millie, according to the release.

The brand also released a second ad featuring Mahomes, a long-time ambassador of the brand. The video starts with Mahomes preparing himself for a match in a locker room, then goes into how he actively works to improve his game, both on and off the field, highlighting how he goes the extra mile in pursuit of excellence.

Commenting on the campaign, Zola Kane, head of marketing of Essentia Water, said, "As the goals and priorities of our consumers evolve, so does the message conveyed in our 'Stop for Nothing' campaign."

"Brown and Mahomes are incredible partners who each embody what it means to stay committed to their goals, as well as the courage it takes to remain true to yourself. That kind of resilience is what Essentia strives to help people maintain – both through better hydration and sharing inspiring stories," Kane added.

The campaign was created in partnership with Essentia's lead creative agency, Droga5, and features 30-second, 15-second and 6-second spots. The ads will also be seen across digital and social channels, as well as online video platforms.

MARKETING-INTERACTIVE has reached out to Essentia Water for more information.  

This is however, not the first run of the “Stop for Nothing” campaign. The series was first launched back in 2021 and since then, the campaign has featured athletes, designers and entertainers every year, including basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae.

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