Millennium Hotels and Resorts names social media partner

Millennium Hotels and Resorts has picked Happy Marketer as its global social media marketing agency.

Happy Marketer will provide social media marketing services for Millennium Hotels and Resorts worldwide. The appointment comes following a pitch held late last year. The appointment is for a period of one year and covers markets such as Asia Pacific, Western Europe and Americas.

The incumbent on the account is Circus Social.

Prantik Mazumdar, managing partner at Happy Marketer said, “We will work closely with their team to ensure that we engage their customers via Facebook and Instagram, differentiate their property categories through interesting content as well as drive traffic to boost online sales.”