Singapore’s largest homegrown public relations agency, Mileage Communications today extended its mark into South Korea by opening its newest branch in Seoul. Known as Mileage Communications (Korea), the joint venture is set up with local established PR veteran, John Kim, and his team.
Yap Boh Tiong, chairman of the Mileage Group said: “Korea is Asia’s fourth largest economy and the business outlook is positive. We have clients pushing for work to be carried out in the Korean market and having an office in Seoul will be a boon for our clients.”
Kim, managing director of Mileage Communications Korea, said: “We are very proud to be part of the Mileage Communications Group in Korea. This is an opportune time when the center of the world economy is shifting to Asia. Mileage Korea will play an important role in contributing to the Asian economy by strengthening the mutually-beneficial relations between Korea and the other countries in Asia.”
Kim commented: “Plugging into the Mileage Group’s network of offices in Asia presents huge opportunities for Mileage Korea. Another important point to note is that Korean government agencies are keen to strengthen relations and carry out collaborative projects with their South East Asian counterparts. We can play a supportive role in this regard.”
Following the joint venture, the Mileage Communications Group now operates in 15 offices across nine countries in Asia.