Bourbon brand has chosen Mila Kunis as its long-term brand ambassador.
Kunis will play a lead role in the brand’s new “Make History” brand campaign that will be launched in more than 100 markets worldwide. This is the brand’s first global marketing campaign, said the company.
The TVC will launch in its biggest markets including Australia, US and Germany.
Kevin George, senior vice president and chief marketing officer at Beam Inc, said the brand hoped to attract new fans globally with the tie up. “Mila’s love of bourbon, her appreciation for the authenticity of our brand, her warm personality and her global relevance to our Make History campaign make her the perfect partner. Anyone would want to share a Jim Beam with Mila,” said George.
Watch the video of Kunis taking a tour of the Jim Beam American Stillhouse Distillery with Beam Master distiller Fred Noe:
Jim Beam’s TV advertising campaign was created by FutureWorks, a partnership between three independent agencies who lead Jim Beam creative efforts in key markets: StrawberryFrog (New York), The Works (Sydney) and Jung von Matt (Hamburg).