Mike Rich has taken on the expanded role of CEO for GroupM Content Asia, pulling together the companyâ€™s areas of content, sports and its Hollywood movie business in China.
Rich has been running GroupM ESP (Entertainment Sports & Partnerships) in the region since 2008, growing the business into 13 markets with more than 300 staff.
GroupM ESP counts GlaxoSmithKline, Ford, Coca-Cola, P&G, Shell and Nestle as top clients.
His new role at GroupM Content reflects an expansion of ESP across Asia to oversee GroupMâ€™s content financing business GME, and its Hollywood movie business Filmworks, in addition to a new sports consulting business.
â€śMike and I both feel that Content is a clearer proposition to the multitude of businesses and partners that Mike comes into contact with as he builds on several years of outstanding success in the region,â€ť Mark Patterson, GroupM Asia Pacific CEO, said.
Rich added that content, in its many forms, was now an integral part of its business.
â€śIâ€™m delighted that the group has had the vision to create this new role, which should benefit our clients and partners alike.â€ť