The soon-to-be listed tech firm mig33 has acquired Hong Kong-based online artist community Alivenotdead for an undisclosed sum.
mig33, a Singapore-based mobile and internet business focused on social entertainment and networking in emerging markets, creates revenue from monetising its online communities, mini-blogs and chatrooms with virtual gifts and games.
The Alivenotdead acquisition will act as a new way to offer content and use Alivenotdead’s community of celebtities and artists to draw in bigger audiences.
Chief operating officer Raffi Kamalian will stay onboard as Alivenotdead’s CEO, spearheading mig33’s expansion of the online agency’s brand throughout Asia and emerging markets.
“We’ve already started experimenting with bringing our artist database to the mig33 platform for chats, contests and other fan interaction activities and the results have been great,” Kamalian said.
“There are a lot of opportunities for promotion into some of mig33’s key South Asian strongholds.”
Alivenotdead was founded in 2007 by a group of Hong Kong artists, including film star Daniel Wu along with two of the cofounders of Rotten Tomatoes. Rotten Tomatoes was sold to IGN Entertainment in June 2004.