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Microsoft unveils future plans as it wraps up LinkedIn acquisition

Following a green light finalising its US$26.2 billion acquisition plan for LinkedIn, Microsoft CEO Satya Nadella (pictured centre) has outlined more plans the tech giant has for the social platform.Nadella said Microsoft will be pursuing a specific set of integration in the immediate term.

Microsoft also aims to extend the reach of sponsored content across its properties and enterprise LinkedIn Lookup powered by Active Directory and Office 365. It will also make LinkedIn Learning available across the Office 365 and Windows ecosystem.  It will also include a LinkedIn identity and network in Microsoft Outlook and its Office suite, along with notifications within the Windows action centre.

The development of a business news desk across its content and ecosystem and MSN.com is also in the pipeline. It also aims to redefine social selling through the combination of Sales Navigator and Dynamics 365.

In June, the tech giant revealed plans to acquire LinkedIn for US$26.2 billion, at US$196 per share in an all-cash transaction. While LinkedIn retains its distinct brand, culture and independence, its CEO Jeff Weiner will now report to Satya Nadella, CEO of Microsoft.

In a blog post by Microsoft’s president and chief legal officer Brad Smith outlined other commitments Microsoft has pledged regarding its support for third-party professional social networking services. This prevents favour towards LinkedIn on an exclusive basis in the European Economic Area (EEA).

Microsoft has also said it would not use Windows itself to prompt users to install a LinkedIn application, although it can remain available in the Windows Store and be promoted in other ways.

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