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Microsoft names new sales and marketing VP

Microsoft has appointed István Papp as its new vice president for sales, marketing and services in Asia Pacific.

Papp will succeed Alvaro Celis who, after four years in his current role, has been promoted to become the Worldwide vice president of Microsoft Original Equipment (OEM) Sales team and is relocating to Microsoft’s global headquarters in Seattle.

In his new role, Papp (pictured) will lead regional business operations for Microsoft in Asia Pacific, which now spans over 13,500 employees and 100,000 Microsoft partners across 12 subsidiaries. Papp joins Microsoft Asia Pacific after four years as the general manager of Microsoft Hungary.

Prior to joining the company in 2011, Papp was the chief operating officer of Magyar Telekom, one of the largest telecommunications companies in Hungary and a subsidiary of Deutsche Telekom. As COO, Papp led the development of a new product portfolio and helped transform this traditional telecommunication company to a leading ICT service provider, as well as served on its management committee and board of directors.

Papp began his technology career at Anixter, the sole distributor of Lucent Technologies in Hungary, before joining Cisco Systems in 1999. At Cisco he worked in a variety of direct and indirect sales roles. Later, he was appointed as Cisco’s general manager of Southeast Europe and, under his leadership, Cisco expanded its regional operations and opened three new offices in the Balkans.

On joining Microsoft’s team in the Asia Pacific region, Papp said, “A transformation is happening at Microsoft right now. We will be the leading provider of productivity and platform solutions for this new ‘mobile-first, cloud-first’ era. And, with the region’s highly mobile, highly-connected, highly-social citizens and businesses, nowhere will that vision become more of a reality than right here in Asia Pacific.”

Papp will report to César Cernuda, president, Microsoft Asia Pacific, and join Microsoft’s Asia Pacific Leadership team.

Cernuda said: “Asia Pacific continues to be one of the fastest-growing and most important regions for Microsoft, offering unprecedented opportunity, a unique set of challenges and amazing diversity. We need the best leaders to realize the potential in this region and, in Papp, I believe we have secured the best.”

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