In a bid to inspire more start-ups in the country, Microsoft Malaysia has released an award-winning documentary called Ctrl+Alt+Compete, with hopes to reach out to 20,000 viewers.
The feature-length film, to be screened through a six-month campaign beginning in June, highlights the trials and tribulations of five technology start-ups and Microsoft's role in helping these start-ups turn their dreams into reality.
The documentary, created and previously released in the US, will be screened for four weeks in Golden Screen Cinemas (GSC) while Microsoft Malaysia will also leverage on 10 other supporting organisations who will host private screenings for their respective communities beginning in July.
These organisations include Entrepreneurs.my, MAD Inc., MOBIG (Mobile Industry Group), MSC Malaysia, Plug and Play Malaysia.com and SIFE Malaysia among others.
Peter Tam (pictured), director of Local Software Innovations, Malaysian Software Economy of Microsoft Malaysia told A+M that the movie is a creative way in capturing people's interest and getting people to learn more about entrepreneurship and start-ups.
"We believe technology entrepreneurship is fundamentally changing the world. We decided to engage the start-up community in an unconventional way so that we can jumpstart the conversation about Microsoft as a citizen of the broader technology community and the programs and platforms we have that can help support start-ups in their journey," added Tam.
Through inspiring entrepreneurs and more business start-ups, Microsoft aims to get more of them on board its BizSpark Program that local start-ups leverage on to help develop their own applications and other solutions. To date, there are approximately 400 BizSpark members.
"As you will see in the movie, we don't talk about BizSpark, it's not a hard sell. At the end of the day what we really hope to achieve is to get more and more people interested in technology entrepreneurship and launch a start up and hopefully along the way realise the value that Microsoft is providing as they start to find out more about BizSpark and the programmes we are running. It's really to get the conversation going about what we are doing here," said Tam.
For 2012, Microsoft Malaysia is earmarking an additional RM1 million in incremental investments into the BizSpark Program. This investment will include support for technical enablement programs, sponsoring promising start-ups to overseas pitching and development opportunities, as well as a provision of up to RM180,000 worth of Windows Azure usage for each promising start-up that is identified under a special BizSpark Plus Program.
Talks are ongoing with other parties to make the Ctrl+Alt+Compete documentary available to an even wider audience in Malaysia through the general broadcast media and the web.