Microsoft has fired its global advertising sales team, according to global media.
According to Business Insider, the staff cuts are within the Microsoft Advertising division and are expected to affect close to 100 staff across global offices – those that sell ad space across Microsoft’s MSN, Bing, Xbox, Outlook, Skype and Windows 8 properties.
This was understood to be part of the largest job cuts in Microsoft’s history under Satya Nadella’s (pictured) leadership. Nadella announced a slashing of 18,000 jobs back in July this year, a good 14% of its workforce.
In a public letter to the employees, Nadella said the Nokia Devices and Services is expected to account for about 12,500 jobs, comprising both professional and factory workers that will be slashed. He added that the majority of employees whose jobs will be eliminated will be notified over the next six months. (Read also: Microsoft makes massive job slashing move.)
According to Ad Age, the leadership team of Microsoft's advertising division remains in place. Marketing has reached out to Microsoft on how this will affect its business in Asia.
"We've taken another step that will complete almost all the 18,000 reductions announced in July. The reductions happening today are spread across many different business units, and many different countries,” was the response from a Microsoft spokesperson.
She added that there was no further information beyond this at the moment.
eMarketer estimates that Microsoft will account for 2.54% of digital ad revenues globally, with the market still dominated by Google at 31.45% this year. It will also lags behind Facebook’s 7.79% market share.