Mobility giant Michelin has appointed Havas Media as its global media agency following a pitch earlier this year. The appointment is effective this month and is worth US$100 million, according to Adweek. Prior to the appointment, MEC was the incumbent on the account.
Following the move, Havas Media will handle all media planning and buying duties for the company’s major markets including United States, Mexico, Canada, France, Spain, Germany, the United Kingdom and China. Marketing has reached out to Michelin, Havas and MEC on how the Asia market is impacted.
According to Adweek, the account will be run by Havas Media’s Paris headquarters while its Chicago office will undertake the US business.
“We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age,” Claire Dorland Clauzel, executive vice-president sustainable development, brands , external relations, member of the group executive committee, said.
“We are delighted to welcome global giant Michelin as our new global strategic media partner. Our ‘organic marketing approach’ appealed to Michelin’s genuine passion to discover new ways of working to create a positive and sustainable vision for the future,” Dominique Delport, global managing director Havas Group, said.