MFM urges consumers to 'hook up'

The Manhattan Fish Market has engaged Singapore-based creative agency UNTITLED for its campaign to celebrate its 10th anniversary throughout Singapore and Malaysia.To introduce its new menu with 25 new dishes, the campaign urges consumers to re-connect with their friends, families and colleagues, and try out the new seafood offerings.Running from now until the end of December, the campaign consists of press ads and BTL materials (EDMs and outdoor).UNTITLED was handed the business without a pitch. The agency has been working with MFM for its Singapore and Malaysia markets since late 2011 on project basis.The media agency involved is DZire, while PR is IMSG.