Metro Broadcast partners with MTR Corporation to promote East Rail Line with ‘Fabulous journey lyrics recreation competition’

To celebrate the 31^st anniversary of Metro Broadcast, a concert namely Fabulous Four featuring four popular local singers including Janice Vidal, Alfred Hui, Phil Lam and Dear Jane was held at Hong Kong Convention and Exhibition Centre. Riding on the cheerful and joyus occasion, Metro Broadcast teamed up with MTR Corporation to curate the “Fabulous journey lyrics re-creation competition” aiming to promote the newly launched East Rail Line Cross-Harbour Extension in a creative manner.

Contestants are required to recompose the lyrics of any songs sung by the main cast of the Fabulous Four concert under the theme of East Rail Line. The contest was well-received by the song lyrics composition lovers, more than a hundred of quality creations were submitted.

Out of all the entries, ten finalists were selected for public voting and judging by professional judge panel. The winning lyric creation was based on Phil’s song 《難得一遇》which expressed that the daily journey from work to home along East Rail Line is comfortable and convenient. Phil has himself performed this champion work and it was shown to 8,000 audiences at the concert night. 

二創歌詞原作：林奕匡《難得一遇》

活在這城市 樂於拼命忙

同行有你結伴過

風雨聲裡 你讓我心安靜

盡力盡責每天工作

黃昏困倦旅途 得你護航

日落萬象那光芒 窗邊耐看

回家這路線圖 游閒裡安躺

全憑有過海東鐵 已直達到彼岸

營營役役百種人 不怕徬徨

步伐有你相送身心得釋放

人海中奔馳 仍充滿盼望喜歡這地方

"We are very happy to partner with Metro Radio on a fabulous journey to engage customers in an unconventional way.  The quality of the entries is impressive. More importantly, we are able to build emotional connection with our passengers. The moment marketing effort has achieved encouraging result in bringing incremental traffic to the Exhibition Centre Station, and highlighted the convenience and time saving by taking the East Rail Line crossing the harbor’," said Diane Chiu, general manager of marketing and revenue management of MTR Corporation.

“Marking the first collaboration with MTR Corporation, Metro Broadcast endeavours to propose new initiatives to unremittingly promote the East Rail Cross-Harbor Extension and we are glad to know that our proposal is able to achieve the marketing goals set by MTR Corporation,” said Anthony Leung, general manager of business and market development of Metro Broadcast.   

The article is sponsored by Metro Broadcast.