MetLife Hong Kong launched a recruitment campaign, introducing MetLifeâs new diagnostic tool âMetLife Discoveryâ to endear the brand with job seekers across Hong Kong.
MetLifeâs new tool âMetLife Discoveryâ leverages a rich body of data to help agents design bespoke insurance packages with just a few simple clicks â equipping them with knowledge, objectivity and efficiency, as well as a meaningful career making a positive difference to their customersâ lives.
At the heart of a campaign is a humorous film featuring a young man seeking his true career calling from a host of fortune tellers, only for him to find it at a MetLife Discovery talk.
The campaign is running across social and digital platforms including Facebook and Youtube. It is also supported by print and interesting on ground activationÂ events â âMetLife Fortune Cookie Trikeâ. A simplified version of MetLife Discovery is available for young talents and consumers.
âWe wanted to show talent across Hong Kong that MetLife is serious about providing them with successful careers, and that as an organization we understand what tools they need to succeed.â Â Says Lee Wood, CEO of MetLife Hong Kong.