Meta recently brought together over 100 creators to mark the launch of its "Creator Academy" in Malaysia. The academy is endorsed by The Malaysia Digital Economy Corporation (MDEC), and will provide free training and support for aspiring and emerging creators. The programme will give creators the opportunity to learn from established peers locally and learn practices on how to use Facebook and Instagram creator tools and products to grow an audience, build their personal brand, and turn their passion into professions.
Through the academy, Meta welcomes Malaysian creators in the early stages of their creator journey, the release said. The participating creators represent a diverse set of genres including food, fashion and lifestyle, music, as well as emerging formats such as augmented reality (AR) and digital collectibles. Meta will also take additional steps beyond the launch to scale local educational resources, practices, and latest happenings to both online and offline channels to reach and nurture more emerging Malaysian creators.
The creator academy builds upon Meta’s recent initiatives in Malaysia. Last year, Meta launched the “Creators of Tomorrow” campaign that celebrated emerging talents from around the world who are inspiring a new movement of creative content online. Five incredibly talented Malaysian creators were part of the programme, sharing how they build engaged audiences, turning their passions into professions, setting trends and pushing culture forward through innovative new formats.
Meta also hosted more than 120 creators from around the region in the first APAC “Creator Week” in Bali, Indonesia last year which included participation from Malaysian creators. Present at the launch were Jenn Chia, social media influencer and content creator well-known for her quirky and relatable video contents, Rabbit Mac, a Hip Hop based singer, Fiqrie Dahari, an up and coming host and actor, Geoffrey Sinn, an augmented reality (AR) creator who is also the founder of Studio AceProductions and Nicole Yap who is the founder of 8sian which brings global communities together with one of the leading NFT brands in Malaysia.
The “Creator Economy” offers huge potential for the Malaysian digital and creative industries, and the Malaysian economy more broadly. According to “The Rise of the Creator Economy”, a report commissioned by Meta in 2022, the "Creator Economy" is forecasted by some studies to reach more than US$100 billion. A 2022 survey carried out by Edelman Data and Intelligence for Adobe found that around the world, there are more than 300 million creators.
“Creators come to Facebook and Instagram to tell their stories, connect with communities, and build a career. Whether they are just starting out, or are further along, we want to support them in accomplishing their goals,” said Meta APAC’s director of Instagram public policy, Philip Chua (pictured right).
Through this programme, Meta hopes it can support them to upskill, gain access to best practices, expertise and resources, so that they can be at the forefront of tomorrow's opportunities and innovation as a creator,” Chua added.
“We have been listening to what our creator community wants and that is why we’ve invested in creators in ways no other platform has, giving creators a home base to build community, and create engaging content through a myriad of content formats and creative tools” said Nicole Tan (pictured middle), country director, Meta in Malaysia.
Tan added: “This includes a variety of formats including Reels, which is our fastest growing format by far. The Meta Creator Academy is just the start and we look forward to working with partners like MDEC, to drive the Malaysian creator economy forward, contributing to the country’s digital economy agenda, and supporting aspiring and emerging creators to be successful.”
“In Malaysia, the creator economy has been growing rapidly and evolving, with a diverse range of creators, platforms, and support systems emerging to meet the needs of this industry. MDEC continues to rally and support initiatives that nurture digital opportunities for the gig economy to thrive,” said Raymond Siva (pictured left), chief digital investment officer, MDEC.
“The government has recognised the importance of the Creator Economy and has implemented initiatives to support the growth of the industry as aligned to the national strategic initiative Malaysia Digital (MD). This is in line with the Global Online Workforce (GLOW) programme which introduces the gig or freelance economy and its opportunities as an alternative form of employment,” he shared.
MARKETING-INTERACTIVE has reached out for more information.
On a separate note, Meta recently paused its Reels bonus programme that gives bonuses to creators for creating Reels and reaching certain benchmarks. This action will affect all Reels creators on Facebook and creators on Instagram. Creators will no longer be paid based on the “popularity of their short videos”, but Meta will still pay bonuses to creators who have existing commitments for 30 days, according to Business Insider’s report.
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