Mergermarket Group rebrands as "Acuris"

Media company Mergermarket Group announced that it has re-launched under the brand name "Acuris".The BC Partners owned-company has more than 700 reporters, analysts and developers covering financial markets throughout Europe, Asia and the United States. It has 17 offices globally, including three headquarters in Hong Kong, London and New York.Under the rebrand, Acuris aims to "communicate the wide-ranging activities of the company’s research and intelligence titles and the qualities that unite them". The company will also see a restructuring of the product portfolio and will see new logos adopted for each brand, but content will remain at the front of Acuris' operations, and proprietary information will remain the company's key differentiator, the brand said."We are launching a brand that covers every part of our business, and clearly articulates the shared qualities that form the bedrock of all our products," said Hamilton Matthews, CEO of Acuris."By the end of 2017, all our products will have been fully rebranded, in accordance with the new Acuris’ identity. We are regularly speaking to subscribers to make sure that our business remains their first port of call for proprietary market intelligence, analysis and opportunity assessment. Their feedback will drive ongoing improvements to our products and strategy, and we look forward to meeting and exceeding their expectations."