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Mercedes-Benz to put more focus on Malaysia market

Mercedes-Benz Malaysia will be increasing its investments in the local market in a bid to bolster its presence in the luxury car market.  The move comes on the back of an over RM1 billion investment the brand had made into Malaysia from 2003 to 2017, according to an NST report.

According to NST, CEO Claus Weidner said the amount of investment has yet to determined, and will depend on market demand and the company’s economic feasibility perspective. He added that Malaysia has a conducive environment for the company to expand its reach while leveraging the government’s tax incentives.

Weidner added that the company is confident of hitting another sales record for the year, on the back of its new car launches. In the same report, Mercedes-Benz Malaysia VP of sales and marketing Mark Raine revealed that the biggest sales contributors for the company are its locally produced limousines, with 18% growth in the first half of 2018.

In 2017, the company reported 11% sales growth by delivering 2945 units to customers. According to Weidner at the time, this was largely driven with the help of new technology, and by ensuring a good customer experience.

In the marketing space, the car brand recently saw a turnaround following a slew of criticism the brand saw for its Chinese New Year ad in 2017. This year, the luxury car brand looked to highlight CNY being “one of the most celebrated times of the year, and when beautiful traditions are remembered.” The spot once again garnered a mixed reaction among netizens.

Read also: Mercedes-Benz Malaysia targets mobile centric consumers for test drive

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