Mercedes-Benz redefines the meaning of hero

Mercedes-Benz has launched a campaign for its model GLC SUV, aiming to redefine the meaning of hero.

Called “Built for the Hero in You”, the campaign launched with a video asking different people to define what a hero means to them.

China’s most famous tennis player Li Na will form a core part of the campaign, with a touching story about her true hero – her husband Jiang Shan.

The commercial spans TV, online, print and OOD throughout the country.

Client: Mercedes-Benz All New GLC SUV
Agency: BBDO Beijing
Managing Director: YeatMung Koo
CCO: Arthur Tsang
Account manager: Joshua Teong
Head of strategy team: Joe Gray
Producer: Elaine Lee

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