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Merc Targets Couples, VML Qais Promotes

Mercedes focuses on young families

Mercedes-Benz has rolled out a campaign targeting young married couples and families for its new B-class car model. Created by BBDO/Proximity Singapore, the campaign titled “The shape of things to come” promotes the car as fitting in with the future of their consumers and will run till November. A Facebook engagement platform was first released on 6 July to interact with users, leading up to its launch event on 28 July where the car was revealed to the public.

Sanjeevi heads up regional ops

As part of the company’s regional expansion strategy, Preethi Sanjeevi (pictured) has been promoted to the role of regional client solutions director for VML Qais. In her new role, Sanjeevi will be in charge of leading the business team across the region and will oversee client growth and acquisition in Asia. Previously the business director for six years at VML Qais, she was responsible for end-to-end digital consulting for key clients such as Changi Airport, Banyan Tree Resorts, the Ministry of Defence, Dell, Revlon and Estee Lauder.

Caltex cuts fuel prices

In line with the National Day celebrations, Caltex launched a campaign titled “The Fuel Democracy” for drivers in Singapore. The campaign called for drivers in Singapore to “like” its Caltex Singapore Facebook Page, which would in turn influence the fuel discount given only on the National Day itself. Y&R was the agency behind the ideation of the campaign while MEC Singapore handled its media duties.

Pizza Hut whets customers’ appetite

Pizza Hut launched a campaign titled “Good Dining Everyone” to introduce a range of its chefs’ creations. Running in line with the company’s belief that quality food should be made available for all, Pizza Hut worked with two executive chefs to redefine its menu offerings. Since its rollout on 27 June, seven new creations have been added to its menu islandwide while a new dining menu with 10 new dishes is expected to be released at the end of August.

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