MemeStrategy and 9GAG unite Web3 communities across 13 regions

MemeStrategy, Asia’s publicly listed digital asset venture, has partnered with meme platform 9GAG to host the annual MemeDay festival worldwide. The collaboration has resonated with digitally savvy audiences, enabling brands to forge meaningful connections in a dynamic, community-driven environment.

MemeDay, an annual celebration created by and for netizens, creators, and Web3 communities, leverages memes to build cultural bridges, foster creative exchange, and unite the Web3 ecosystem. This year’s event took place on 9 June at McDonald’s outlets across 13 regions, including Hong Kong, Singapore, New York, attracting over 1,000 global participants.

In Hong Kong, MemeStrategy and 9GAG founder Ray Chan made a surprise appearance, delivering a welcome speech. Attendees enjoyed meme-themed trivia, interactive games co-hosted with McDonald’s crew, and shared their favourite memes on a communal wall. The crowd chanted “MemeDay 2025” for a highlight video.

While in Singapore, participants played Meme Charades, acting out iconic memes, while nostalgic conversations sparked over shared favourites. Web3 community builders added to the event’s vibrancy.

Kuala Lumpur’s festivities saw high-energy Meme Charades, meme-sharing on curated walls, and creative touches such as names written on yellow balloon sticks to form “balloon fries.” Guests also enjoyed photo opportunities with Hamburglar and customised meme merchandise.

Explaining the insights behind the occasion, MemeStrategy's spokesperson told MARKETING-INTERACTIVE that MemeDay aims to inspire marketers, offering them direct access to a highly engaged audience while delivering insights into cultural trends and consumer preferences.

By leveraging 9GAG’s 200 million-strong meme community, the event united Web3 enthusiasts in a lighthearted setting, fostering authentic connections that strengthen brand affinity. The spokesperson added that this enables marketers to tap into the viral appeal of meme culture.

Although MemeDay has concluded, the spokesperson said that marketing efforts continue, with the campaign’s strategy centred on interactive engagement to amplify meme culture and position the event as a global celebration of humour and Web3 innovation.

Online channels – including Instagram, X , and Memeland’s platforms such as Discord – continue to boost visibility after events. The brand has also leveraged strategic partnerships with cultural influencers and Web3 creators to extend reach, while press and media promotions have further strengthened engagement with meme enthusiasts globally.

Chan said, “MemeDay has evolved into an annual festival. From 10 locations last year, we've grown to 13 cities worldwide, including Hong Kong, New York, London, Madrid, Dubai, Singapore, Kuala Lumpur, Taipei, and Bangkok, celebrating humour and creativity. As one of the key organisers of this annual celebration, MemeStrategy strives to champion the power of humour and commitment in the fast-evolving world of digital assets, while staying true to our roots and forging ahead with purpose."

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