Meltwater launches analytics tool for PR

Media intelligence solutions firm Meltwater has launched a new product for corporate communications and for business to keep on top of billions of real-time editorial, blog and social media conversations.The service is offered in 13 different languages.  In a press release the company stated that the new Meltwater solution has been designed with a modern user experience in mind to help:- Cut through the noise – find the meaning in billions of conversations and identify what’s important.-Track the market and see impact of campaigns – use analytics and real-time dashboards to take the guesswork out of market trends and campaign performance.- Connect with key influencers – drive the conversation in any channel by delivering the right content to the right audience.- Compare brand – benchmark their performance against the competition.“Most companies spend a lot of effort mining internal data, but underestimate the wealth of business insights that can be extracted by mining the large amount of information openly available on the internet,” said Meltwater founder and CEO, Jorn Lyseggen.“Advances in data science have paved the way for a new class of business intelligence. We have leveraged this to rebuild the Meltwater platform from the ground up to present real-time insights from the outside that can be used to drive business strategy,” said Lyseggen.Jay Famico, practice director, technology at SiriusDecisions added that today businesses must look beyond internal reporting systems and to external data - both structured and unstructured - in order to have a complete view and understanding of their market.“This is hard to do, and beyond the technical complexity, even data science teams that do this well have a difficult time securing internal stakeholder buy-in. However, with the launch of easy to use tools in the market, we're going to see an increase in organizations using external data to make day-to-day decisions," said Famico.