Meiji Seika Singapore has renewed its contract with digital agency, KRDS Singapore.
The agency was initially appointed February 2016 to revamp its website. The brand currently works with Asatsu-DK Singapore for creative duties.
According to a press statement, since working with the agencies Meiji Seika Singapore has seen its fan base on Facebook grew 40% during the period of one year, from April 2016. Both agencies have assisted Meiji Seika Singapore with various social media campaigns and content on its digital channels including engaging GIFs, videos and posts.
“We would like to continue to harness on the digital expertise of KRDS to enable us to engage with our consumers in the digital arena,” Oh Kah Lock, sales and marketing director at Meiji Seika Singapore said.
“We are quite excited to continue working with Asatsu-DK Singapore on the Meiji Seika Singapore account. It’s a really fun brand. We want to ensure that we express their fun spirit and continue to engage their regular consumers, whilst attracting new ones. We look forward to extending the playfulness and nostalgia to their existing digital channels once again,” Preetham Venkky, director at KRDS Singapore said.