Mediba to offer mobile-specific DSP

Japanese mobile ad network Mediba will be offering a mobile-specific demand side platform StrikeAd Fusion, which is headquartered in London and New York.

The platform allows advertisers and agencies to manage and operate multiple mobile ad campaigns from a single platform. So far, while the use of DSPs and real-time bidding have been steadily rising in the online display space, especially in the US, Europe, and Japan with the rest of Asia set to follow, little has been heard of the trend in the mobile space.

The service is expected to offer more effectiveness with achieving advertising campaign goals (such as cost per action, cost per install, cost per click) by automatically learning traffic patterns and predicting the expected result in order to optimize ad performance.

The service will be led by CEO Alex Rahaman (pictured).