MediaSense rebrands as mediasense, advancing unified marketing intelligence

Independent global media and creative advisors MediaSense has unveiled a new brand identity that unites MediaSense, R3, and PwC’s UK advisory, positioning itself as an integrated partner for unified governance and measurement across the marketing supply chain.

As part of the rebrand, MediaSense and R3 will now go to market as mediasense.

The new identity positions mediasense as an integrated, go-to partner for marketing organisations seeking to evolve with purpose and precision. The company’s refined proposition centres on its ability to provide unified governance and measurement across the entire marketing supply chain – so marketers can move from reactive to proactive, from siloed to consumer-centric.

The new brand reflects a future-forward vision in which marketers have access to unified marketing intelligence that connects performance, informs decisions, and increases transparency, according to Jamie Posnanski, CEO of MediaSense. “Our clients are grappling with fragmented tech stacks, siloed teams, complex data environments, and mounting pressure to prove ROI; all in a world where faster and better are competitive advantages. The new mediasense is a signpost that we are here to help marketers lead through that complexity with confidence,” he added. 

As data and decision-making become more sophisticated, mediasence believes that the line between creative and media has blurred. Integration at mediasense reflects this reality – connecting creative insight with media intelligence to deliver impactful, growth-enhancing strategic counsel.

Mediasense’s offering extends across the marketing value chain, covering organisational structure, partner ecosystems, governance, data and technology. Programmes of work include internal operating model design, martech/adtech and AI strategy, agency selection, media and financial auditing, and advanced analytics.

The timeliness and relevance of the company’s expanded capability offering are reflected in recent global and regional projects won in areas such as analytics, organisational models and AI impact measurement.

Ryan Kangisser, chief strategy officer, said: “We’re building the connective tissue that marketing has long been missing. This is about giving marketing leaders the tools, insight, and independence they need to create value in an increasingly demanding environment.”

“Unlike other consultancies and auditors, our advantage is that we understand the interdependencies across the full marketing value chain. We deliver outcomes our clients can measure through expert advice, advanced tools, and client-centric methodologies. Most importantly, while we are trusted by agencies and hold credible and influential roles within trade bodies, our clients know that we are independent and objective, and are working in their best interest,” he added.

MARKETING-INTERACTIVE has reached out to mediasense for more information. 

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Currently, mediasense has 270 employees globally, operating out of offices in London, New York, Singapore and New Delhi. R3 co-founders Greg Paull and Shufen Goh, will continue to lead within the mediasense business. To build the company’s data and technology operational layer, Accenture-alumni Chris Banschbach was recently hired in the role of chief innovation and technology officer for the group.

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