Media's biggest pet peeves

We've all heard from agencies and client marketers on their gripes and challenges at work, so to be fair, we thought we'd ask the media what they think are their pet peeves.Journalists, especially those at business desks, are often bound by tight deadlines. So, if you cannot meet the deadline specified, let them know ahead of time.This is directed at PR agencies especially, who would be best placed to advise the media on the most suitable candidate in the company to interview. However, some media have come across clueless interviewees who either do not have the answers to the reporters' questions or aren't briefed properly to handle the interview. "We're investing our time to know more about your company. It would be great if you're able to hook us up with someone who's knowledgeable about the issue at hand," said a reporter with a local business paper.Do make the effort to remember the reporter's name.5. Do not dictate how the story should be writtenReporters dislike being told how to write their stories. The last thing reporters want to hear is "If you want to write it, you should say...." "The last time I checked, they're not my editor and I'm not your PR agency," said a writer.Regardless of what the question is posed to you, a reply like that won't win you fans. Reporters are supposed to ask questions. If interviewees cannot answer the question, a "Sorry, no comment" answer would do.Yes, this is more common than one thinks. Not only is this unprofessional, it is rude.9) Can you share the article with us first before publishing it?Editorial teams typically do not share write-ups with anyone prior to publishing. So don't bother asking this question.