Mediacorp picks agencies to revamp Channel NewsAsia

Mediacorp has appointed VML Qais Singapore and Aperto to undertake a major upgrade of Channel NewsAsia’s digital properties. The move comes following a tender process that invited digital marketing and design agencies from around the world.New apps and a responsive website will be built from the ground up, with usercentric design and experience to be developed by VML Qais Singapore. The sites and apps will use Mediacorp’s CoreMedia eight content management system. Work on this architecture will be undertaken by Aperto, who have been collaborating with CoreMedia since 2003 and have been CoreMedia Platinum Partners since 2008.“As the digital landscape changes, we’re committed to delivering the news in the most relevant and compelling ways. We’re very pleased to partner with two highly experienced agencies with great track records to achieve this goal,” said Shane Mitchell (pictured), chief digital officer, Mediacorp.Channel NewsAsia is currently available on desktop, mobile web, and via dedicated apps for iOS and Android smartphones and Apple Watch, reaching over six million users monthly. Its digital properties will be completely redesigned to offer a more personalised approach to news across devices.“We’re excited about partnering Mediacorp as it redefines the customer experience for users of Channel NewsAsia. It’s an important endeavour that we believe will set new standards in this industry,” said Tripti Lochan, CEO, VML Qais.“We are confident that our broad experience in developing digital multichannel publishing frameworks will help Mediacorp improve the user orientation of its digital properties and take their performance to the next level,” said Stephan Haagen, COO, Aperto.