Mediacorp OOH Media introduces 2D illuminated lightboxes

Mediacorp OOH Media has launched its first-of-a-kind 2D illuminated lightboxes, increasing nighttime visibility of its existing 2D Flagships while maintaining the panels’ even lighting and vibrancy.

Featuring the Marina Bay skyline, the lightboxes promoted the event to incoming traffic and passersby from the roof of the bus shelter in front of United Square.

Additionally, the lightboxes feature attractive motion LEDs, opening up possibilities on the use of animated lights to attract commuters’ attention. The brightly lit 2D lightbox helps increase campaign awareness by attracting passersby with its animated lights, leaving a distinct impact amongst the public.

The lightboxes made their first appearance during Urban Redevelopment Authority’s i-Light Marina Bay 2016 promotions in March 2016, which suit the event theme, being a sustainable light art festival.

Motion LEDs were utilised at the back of the illuminated lightbox to light up each of the four sections at different intervals, bringing a sense of festivity to everyone living, shopping and working in the area.

“With our newly improved 2D lightboxes, advertisers can be assured of an equally outstanding campaign, be it day or night, engaging audiences at any time of the day. We commit to challenging the status quo, continually seeking innovations and being technological forefront in providing value and solutions to our advertisers,” said Mr Henry Goh, Head of OOH Media.