Mediacorp and Nanyang Polytechnic partner to aid SMEs in omnichannel marketing

Mediacorp has teamed up with Nanyang Polytechnic to work on establishing a new centre for omnichannel marketing to support small and medium-sized enterprises (SMEs). Touted to provide training to SMEs and support them in planning, creating, and driving omnichannel marketing campaigns, the centre will engage Nanyang Polytechnic students and tap on their creative talents, as well as the expertise of Mediacorp. 

In light of this, the collaboration aims to strengthen the development and training of both learners and academic staff to be more well-equipped to navigate the global media and entertainment industry at the same time. 

With this partnership, which will be in place for three years, more students at Nanyang Polytechnic can engage in a range of programmes to prepare them for prospective careers in the media industry. Among these include opportunities to work on a variety of industry projects, which seek to reinforce what students learn in the classroom, help them acquire industry-relevant skills, and allow them to be mentored by media practitioners from Mediacorp. At the same time, the students will develop a portfolio of work which will smoothen their entry into the workforce upon graduation.

In addition, as part of the partnership, promising final-year students may be offered internships with Mediacorp, where the latter claims that they will be able to apply the knowledge learnt in the classroom, acquire practical skills, and gain real-life exposure to the media industry. The collaboration will also see Mediacorp providing student cohorts with customised sharing sessions and learning journeys tailored to the students' respective specialisations. On a broader level, the career talks and recruitment roadshows organised by Mediacorp is also touted to offer graduating students career planning advice and information. 

Meanwhile, beyond benefits to the students, Nanyang Polytechnic's academic staff keep up to date with the latest industry know-how and practices through staff attachments at Mediacorp, as part of the collaboration. 

This partnership builds on an earlier collaboration in 2019, where both parties jointly developed a range of initiatives involving more schools, departments, and entities across both organisations, with the aim of nurturing the growth of the creative economy and talent in Singapore. 

“The creative and media industry in Singapore has shown rapid growth in recent years. Businesses are increasingly turning to digital platforms for better reach, and the media landscape is constantly evolving with the latest technology and trends," Jeanne Liew, principal and CEO of Nanyang Polytechnic said.

Through this partnership, the education institute hopes to enable its learners to harness their skills and build their portfolios – be it in marketing campaigns or content creation and production for SMEs. "Possessing such valuable hands-on experience will also allow learners to gain a competitive advantage when they enter the workforce or pursue further studies after graduating," she added. 

Tham Loke Kheng, CEO of Mediacorp, said: “Mediacorp is pleased to further build on the solid foundations of our relationship with Nanyang Polytechnic. Through this renewed agreement, we affirm our commitment to leverage our strengths in content creation and production to groom the next generation of media professionals and ready them for exciting and fulfilling careers in this industry.”

This is not the first initiative that Mediacorp has developed to provide assistance in the marketing and media industry. In October 2021, Mediacorp launched a platform that connects marketers and media agencies with Singapore's social media talents. Titled Mediacorp SocialHub, the platform enables marketers and media agencies to reach out to credible and relevant local influencers directly.

In addition, marketers can filter their search by industry, platform, and type of content they require for their campaigns. The platform also provides the projected reach of each influencer based on historical data, as well as instant live statistics on the campaign's collective reach and reach from each influencer's profile.

Christopher Isaiah Fun, team lead at Mediacorp SocialHub, told MARKETING-INTERACTIVE in a previous statement that the platform is free to use for all. The platform gets its revenue through its social media strategists and analysts whom marketers can engage should they require assistance in organising and executing social media campaigns.

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