Mediacorp hires brand consultant Cindy Ng as head of group sales

Cindy Ng (pictured), CEO of events management and brand consultancy firm Giraffe Consulting, has rejoined Mediacorp as head- group sales. In the newly created position, she will be managing the division leads of the integrated account management teams and report to Parminder Singh, chief commercial and digital officer.

She previously spent 12 years at Mediacorp's commercial division, with her last appointment being vice president of sales. Ng brings more than 20 years of experience in various segments of the content value chain including regional content distribution, television, digital sales, exhibitions and events management.

Meanwhile, Ng said: “While media consumption habits are evolving quickly, Mediacorp is constantly evolving to meet these ever-changing consumer demands. I am looking forward to my second journey with Mediacorp."

Ng was at Giraffe Consulting for five months driving the business growth of Singapore’s parenting database through all of Giraffe Consulting’s business verticals - digital media solutions, event curation and management, branding, e-commerce, and retail.

Singh said, “We have a strong, talented and capable set of leaders in our commercial team. I am confident that with Ng’s richly disparate background and strong leadership credentials, she will be a worthy addition to this all-star team."